Nike Marketing Stragety - 3323 Words

Abstract: Different forms of strategy are used in different corporations. Nike has achieved greatness due to their forms of strategy. Nike is known as the top seller of sports shoes and apparel. In such a competitive field, this is close to excellence. To do well in this field requires many inventive and resourceful advertisements and marketing skills. Nike has accomplished this through their great commercials, and other forms of marketing. In this paper, I will define strategy and show Nike s forms of strategy and how their techniques have brought themselves to the top. Table of Contents: IntroductionÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…1 Define StrategyÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…...4 Advertising for FemalesÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….5 Star†¦show more content†¦The difference between these is that the intended strategy is where the plans are developed for the future, which often comes from patterns of past behavior. The realized strategy happened as the company adjusts to many changes along the way, such as market, competitor, and economic changes. One of Nike s greatest strategies has been to reassess and refine their advertising strategies aimed at female consumers. Nike is one of the first corporations to realize they need to target a greater audience. As opposed to the days when soap operas were the only channel of communication to women, women are now computer literate, employed as professionals, and very mobile. The work force has increasingly employed more women. The number of women in businesses has nearly doubled since the 1960s. Recognizing the vast difference, many companies refine their products to tap the forte of women. Some players in sports equipment are reaching out to women for the first time. Nike is running hard in the women s arena. Young girls are so much more active today than they were just a few years ago. Nike notices this and does a great job of targeting this audience. Sheryl Swoopes, not Michael Jordan or Grant Hill or Shaquille O Neal, has brought several hundreds of young girls out on the basketb all court to learn hoops tips under the basket. This larger-than-life star gained the respect and admiration of many thousands of fans. She has one message:Show MoreRelatedBrand Building Blocks96400 Words   |  386 Pageslargely limited to low-quality, low-price products unsupported by effective packaging or marketing. Given these characteristics, they enjoyed only temporary sales spurts during recessionary times. No more. While still offering so-called price brands, retailers are also increasingly offering private label brands at the high end of the business. Such brands are competitive with national brands in quality and marketing support but have substantial cost advantages - in part because the cost of the brand